In emerging markets and third world countries, technology has not caught on as much as it has in western countries. Western countries use technology and the internet to maximize company efficiency and created value.
Countries in emerging markets can also follow this path and take advantage of the technology that is available to them. Some of the companies in developing countries have access to the technology that can enable them to do this but due to lack of awareness are crippled and stuck in their old ways
Bellmark Realty, a real estate company based in New York uses technology to add value to its company. The have a stored database on all property they have available and have sold in the past. Software is ran across this database to find trends in the property market, determine prices, determine demand based on factors such as location, and contact information of past and potential clients. This makes them more efficient and effective in capturing their market and serving that particular market well.
In contrast to that, Realmark Realtors located in Gaborone, Botswana only use computers to receive email from clients. They have no computerized database to keep tack of customer-behavior. All processes are manual and information is stored in files and folders. If the were to even implement some of the computerized processes implemented by Bellmark, their productivity level would increase and company efficiency would soar.
The resources are available, but awareness and expertise is lacking. If this was to change then there would be an increase in general productivity.
- KoleTweet Follow @zoneDrak